Two Letters, Two Eras
Moving a domain from .com to .ai is a trivial technical change — and a marker of everything that changed between hand-cut XHTML templates and directing AI every day.
I help mid-market and enterprise teams adopt AI with discipline and modernize aging web platforms — without runaway cost or risk. 20+ years in web platform engineering, writing honestly about what actually works.
From the Blog
Moving a domain from .com to .ai is a trivial technical change — and a marker of everything that changed between hand-cut XHTML templates and directing AI every day.
I translate technical complexity into business language — and I've been doing it since 1996, when the web was new and the rules hadn't been written yet.
Currently leading Commercial Technology web development at Fluke Corporation. I write about AI, distributed teams, platform modernization, and what it actually takes to build things that last.
Full story →20+
Years in tech
1996
When I started
150+
Projects shipped
Seattle
Based in WA
Expertise
Business case before tooling. Governance before rollout. Team enablement before headcount promises. I help organizations adopt AI in a sequence that holds up — and measure the productivity gains instead of asserting them.
Read the case study →Aging web estates carry quiet costs — licenses, vendors, infrastructure, drag. I migrate legacy platforms to modern, lower-cost architectures without disrupting operations, and make the savings show up in the budget.
Read the case study →High-traffic platforms have to be fast and defensible. Edge architecture, WAF and DNS hardening, search and caching performance — engineering that shows up in page speed, uptime, and risk posture.
Read the case study →Whether it's a technology strategy question, a leadership challenge, or just a conversation — I'm here.
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